If you’re a content marketer, you know how challenging it is to create and optimize content that ranks well on Google. You have to research your target keywords, analyze your competitors, write engaging and relevant content, optimize your content for SEO, and measure and improve your content performance. And you have to do all this while keeping up with the changing algorithms and trends of Google. It’s a lot of work, and it can be overwhelming and time-consuming. But what if there was a tool that could help you simplify and automate your content creation and optimization process? A tool that could help you create and optimize content that outranks your competitors, and drives more organic traffic, leads, and sales to your website? That tool is Outranking.io. Outranking.io is an AI-powered content optimization tool that helps you create and optimize content that ranks well on Google. Outranking.io uses natural language processing and machine learning to analyze the top-ranking pages for your target keywords, and gives you data-driven recommendations on how to optimize your content for those keywords. Outranking.io also helps you monitor and improve your content performance, and discover new content opportunities. In this article, we’ll review Outranking.io’s features, pricing, and alternatives, and give you our honest opinion on its pros and cons. By the end of this article, you’ll have a clear idea of whether Outranking.io is the right tool for your content marketing needs.
What is Outranking.io?
Outranking.io is an AI-powered content optimization tool that helps you create and optimize content that ranks well on Google. Outranking.io was founded in 2020 by Arpit Rai and Prashant Puri, two SEO experts who wanted to create a tool that would help content marketers optimize their content based on real data, not guesswork. Outranking.io’s mission is to make SEO easy, fast, and effective for everyone. Outranking.io serves more than 5,000 customers from SMBs to agencies, helping them create and optimize over 500,000 pages per month. Outranking.io has also won several awards and recognitions, such as being featured on Product Hunt, AppSumo, and Capterra.
How does Outranking.io work?
Outranking.io works by analyzing the top-ranking pages for your target keywords, and giving you data-driven recommendations on how to optimize your content for those keywords. Outranking.io uses natural language processing and machine learning to understand the intent, context, and sentiment of your keywords, and to identify the most important factors that influence the ranking of your content. Outranking.io also uses a proprietary algorithm called Content Score, which measures how well your content matches the search intent and the expectations of the users. Outranking.io also helps you monitor and improve your content performance, and discover new content opportunities. Outranking.io has a simple and intuitive interface, where you can enter your target keyword, and get a comprehensive report on how to optimize your content for that keyword. You can also use Outranking.io’s Chrome extension, which allows you to optimize your content directly in your CMS, such as WordPress, Shopify, or Medium. Outranking.io also integrates with popular tools such as Google Docs, Google Analytics, Ahrefs, and SEMrush, to streamline your workflows and automate your processes.
What are the key features of Outranking.io?
Outranking.io offers a comprehensive set of features that cover every aspect of content optimization for content marketers. Some of the key features include:
- Content Brief: Outranking.io’s Content Brief is a feature that helps you create a detailed outline for your content, based on the top-ranking pages for your target keyword. Content Brief gives you a list of guidelines on how to structure your content, such as the optimal word count, headings, subheadings, bullet points, images, and more. Content Brief also gives you a list of topics, questions, and phrases that you should cover in your content, to match the search intent and the expectations of the users. Content Brief also shows you the SERP analysis, which shows you the ranking factors and the content structure of the top-ranking pages for your target keyword.
- Content Editor: Outranking.io’s Content Editor is a feature that helps you write and optimize your content, based on the Content Brief. Content Editor allows you to write your content directly in Outranking.io, or import your content from Google Docs, WordPress, or other sources. Content Editor gives you real-time feedback on how to improve your content, such as the optimal keyword density, readability, sentiment, and more. Content Editor also gives you a Content Score, which measures how well your content matches the search intent and the expectations of the users. Content Editor also shows you the NLP analysis, which shows you the intent, context, and sentiment of your keywords, and the most important terms and entities that you should use in your content.
- Content Optimizer: Outranking.io’s Content Optimizer is a feature that helps you optimize your existing content, based on the top-ranking pages for your target keyword. Content Optimizer analyzes your content and your competitors’ content, and gives you data-driven recommendations on how to improve your content quality, relevance, and authority. Content Optimizer also gives you a Content Score, which measures how well your content matches the search intent and the expectations of the users. Content Optimizer also shows you the SERP analysis, which shows you the ranking factors and the content structure of the top-ranking pages for your target keyword.
- Content Planner: Outranking.io’s Content Planner is a feature that helps you plan and organize your content strategy and calendar. Content Planner allows you to create and manage your content projects, and assign them to your team members or clients. Content Planner also allows you to set your content goals, such as traffic, conversions, or revenue, and track your content performance and ROI. Content Planner also allows you to schedule your content publishing and distribution, and integrate with your favorite tools and platforms, such as WordPress, Shopify, or Medium.
Review of Pricing and Plans
The company offers a diverse range of pricing plans, catering to various needs and budgets.
The Starter Plan is an affordable option at $29 per month, providing 5 SEO documents, AI-assisted optimization, content briefs, AI first drafts, and integrations. It’s a suitable choice for those new to SEO.
The SEO Writer Plan, priced at $79 per month, expands on the Starter Plan by offering 15 SEO documents, automatic optimization, AI first drafts, automatic internal linking, and access for 2 users. This plan provides a balance between cost and features.
For those seeking more comprehensive features, the SEO Wizard Plan at $159 per month offers 30 SEO documents, automatic optimization, AI first drafts, automatic internal linking, and access for 3 users. It’s a robust plan that includes all the features of the Starter Plan.
The Custom Plan is tailored for agencies and enterprises, offering a customized package that includes an account manager, training, invoicing, and more. The pricing for this plan is not listed and would likely depend on the specific needs of the client.
Additionally, the company offers AI writing plans starting at $69 for 8-10 AI drafts and $99 for 16-18 AI drafts. There’s also a Strategist plan for $39 that includes features like keyword discovery and clustering, content inventory, and planner.
It’s important to note that prices and features may vary, so checking the official website for the most accurate and up-to-date information is recommended.
Who are the target users of Outranking.io?
Outranking.io is designed for anyone who wants to create and optimize content that ranks well on Google. Outranking.io is especially useful for:
- Content marketers who want to create data-driven and SEO-friendly content that attracts and converts their target audience.
- SEO specialists who want to analyze and improve their content optimization strategy and performance, and outrank their competitors.
- Copywriters who want to write engaging and persuasive content that matches the search intent and the expectations of the users.
- Agencies who want to offer high-quality and effective content marketing and SEO services to their clients, and increase their revenue and retention.
What are the pros and cons of Outranking.io?
Outranking.io has many advantages over traditional SEO tools, but it also has some drawbacks that you should be aware of. Here are some of the pros and cons of using Outranking.io for your content marketing:
Pros
- Outranking.io is easy to use and set up. You can create and optimize your content in minutes, without any technical or SEO expertise. Outranking.io also has a user-friendly and intuitive interface, that makes it easy to navigate and operate.
- Outranking.io is data-driven and accurate. Outranking.io uses natural language processing and machine learning to analyze the top-ranking pages for your target keywords, and gives you data-driven recommendations on how to optimize your content for those keywords. Outranking.io also uses a proprietary algorithm called Content Score, which measures how well your content matches the search intent and the expectations of the users.
- Outranking.io is comprehensive and versatile. Outranking.io offers a comprehensive set of features that cover every aspect of content optimization, from content creation and editing, to content analysis and optimization, to content planning and management. Outranking.io also integrates with popular tools
- Outranking.io integrates with popular tools such as Google Docs, Google Analytics, Ahrefs, and SEMrush, to streamline your workflows and automate your processes.
- Outranking.io is affordable and transparent. Outranking.io has a simple and flat pricing structure, that is based on the number and type of features you use. Outranking.io also has no hidden fees, no minimum commitments, and no long-term contracts. You can cancel or change your plan at any time, without any penalties.
Cons
- Outranking.io is not a complete SEO solution. Outranking.io focuses on content optimization, but it does not cover other aspects of SEO, such as off-page optimization, technical SEO, or local SEO. You may still need to use other SEO tools, such as Ahrefs, Moz, or Screaming Frog, to complement your SEO strategy and performance.
- Outranking.io is not a content creation tool. Outranking.io helps you optimize your content, but it does not write your content for you. You still need to create your own content, or hire a professional writer, to produce high-quality and original content. Outranking.io also does not check your content for grammar, spelling, or plagiarism errors. You may still need to use other tools, such as Grammarly, Hemingway, or Copyscape, to proofread and edit your content.
- Outranking.io is not a guarantee of ranking success. Outranking.io helps you optimize your content based on real data, but it does not guarantee that your content will rank well on Google. There are many other factors that influence your ranking, such as your domain authority, your backlink profile, your user behavior, and your competitors’ actions. You still need to monitor and improve your SEO performance, and adapt to the changing algorithms and trends of Google.
What are some alternatives to Outranking.io?
Outranking.io is not the only content optimization tool on the market. There are other alternatives that you can consider, such as:
- Frase: Frase is a content optimization tool that helps you create and optimize content that answers your audience’s questions. Frase uses natural language processing and machine learning to analyze the top-ranking pages for your target keywords, and gives you data-driven recommendations on how to optimize your content for those keywords. Frase also helps you monitor and improve your content performance, and discover new content opportunities. Frase has a similar pricing model to Outranking.io, charging $45 per month for the Basic plan, $135 per month for the Growth plan, and custom quotes for the Enterprise plan. You can also get a 7-day free trial for any plan.
- Clearscope: Clearscope is a content optimization tool that helps you create and optimize content that covers your topic comprehensively and authoritatively. Clearscope uses natural language processing and machine learning to analyze your content and your competitors’ content, and gives you data-driven recommendations on how to improve your content quality, relevance, and authority. Clearscope also gives you a grade, which measures how well your content matches the search intent and the expectations of the users. Clearscope has a different pricing model than Outranking.io, charging $350 per month for the Standard plan, $700 per month for the Pro plan, and custom quotes for the Enterprise plan. You can also get a free demo for any plan.
- Topic: Topic is a content optimization tool that helps you create and optimize content that ranks well on Google. Topic uses natural language processing and machine learning to analyze the top-ranking pages for your target keywords, and gives you data-driven recommendations on how to optimize your content for those keywords. Topic also helps you monitor and improve your content performance, and discover new content opportunities. Topic has a different pricing model than Outranking.io, charging $50 per month for the Starter plan, $100 per month for the Pro plan, and $200 per month for the Agency plan. You can also get a 7-day free trial for any plan.
Conclusion
Outranking.io is an excellent content optimization tool that helps you create and optimize content that ranks well on Google. Outranking.io analyzes the top-ranking pages for your target keywords, and gives you data-driven recommendations on how to optimize your content for those keywords. Outranking.io also helps you monitor and improve your content performance, and discover new content opportunities. Outranking.io is easy to use, data-driven, comprehensive, versatile, affordable, and transparent. Outranking.io is ideal for anyone who wants to create and optimize content that outranks their competitors, and drives more organic traffic, leads, and sales to their website. Outranking.io also has some drawbacks, such as not being a complete SEO solution, not being a content creation tool, and not being a guarantee of ranking success. However, these drawbacks are minor compared to the benefits that Outranking.io offers. Outranking.io is one of the best content optimization tools on the market, and we highly recommend it to anyone who wants to take their content marketing to the next level.
